Month: December 2010

Google Testing Stationary Map Versus Scrolling Map for New Local Listings

In October of 2010, Google launched a major change to its local search listings.. As part of the implementation, there was a potentially big change for paid search advertisers. When Google displayed local listings (based on a query it deemed local in nature), it would show a map in the upper right-hand corner of the … Read more

Google Instant Previews – Great Functionality or a Signal Back to the Mothership?

In November, Google introduced Instant Previews, which enable users to trigger previews of webpages directly from the search results. You can trigger an instant preview by clicking the magnifying glass in the search engine results page (which is located to the far right of each listing). See a screenshot below in case you aren’t familiar … Read more