If you’re a frequent reader of my blog, then you probably remember the Search a Small Business Holiday Giveaway I launched this past December. The purpose of the contest was to give an ultra-small business in New Jersey a free online marketing audit, which would produce plan for enhancing the company’s digital strategies. I launched … Read more
As online marketing evolves, more and more companies are realizing the power of effectively tracking their marketing efforts via web analytics. I’m finding myself doing a lot more analytics strategy work for clients and I absolutely love it (on multiple levels). I’ve worked with a wide range of web analytics packages since 1995 and it’s … Read more
There are times companies hire me to evaluate their online marketing strategies. Essentially, they want to better understand the potential impact of their efforts and if there are any holes in the strategy at hand. When an idea for a viral marketing campaign crosses my desk, the first thing I like to do is gain … Read more
If you are a frequent reader of my blog, then you’ll notice that I launched a new layout today. I recently decided to upgrade the technology running my blog, including both the hosting and blogging platform. The new setup will give me more flexibility while providing a richer experience for my readers. In addition, the … Read more
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