Invalid Clicks and Click Fraud in Local Search Marketing (SEM) – Giving a Whole New Meaning to the Term HyperLocal
I’m currently helping several businesses focused on local advertising with both SEO and SEM (Paid Search, PPC). Depending on the industry and market, Local PPC can be both extremely competitive and pricey. Of course, the upside is capturing those highly targeted clicks and turning them into paying customers, which could yield hundreds or thousands of … Read more