Month: August 2008

Pabst Blue Ribbon and Negative Brand Perception, How Word of Mouth (WOM) and Brand Evangelists Can Impact Your Business

As we lead up to Labor Day, and all the barbecues that go along with it, I thought it would be fitting to write a post about beer. That’s right, beer and barbecues. I don’t really drink much, but I feel like having a burger at a barbecue sometimes requires a beer. ;-) A few … Read more

Whuil? Why Cuil Has A Long Way To Go Before It Can Compete With Google

With all of the hype about the “Google Killer” Cuil over the past few weeks, I definitely wanted to give it a little time before officially commenting. When I heard a rival to Google was launching, I was absolutely intrigued, to say the least. I love Google, but I’m not sure any company should have … Read more