Month: November 2023

The long-term impact of Google's reviews updates.

Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU)

Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update announced). That’s unless significant changes to the system are implemented (like expanding to additional languages or other major changes implemented). As … Read more

Low-quality AI user-generated content and Google's helpful content system

Google’s Helpful Content Update (HCU) and the danger of low-quality AI user-generated content

Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated content” is a mouthful, but it’s an important topic for site owners that allow UGC to be published on their sites. And I have come across several tough … Read more