When I begin assisting new SEO clients, I typically start each engagement by completing a thorough SEO technical audit. Actually, I believe technical audits are so important that it’s rare for me not to complete one. The reason is simple. An extensive audit identifies the strengths, weaknesses, and opportunities that a client has in natural … Read more
When I perform a competitive analysis for a client, I often uncover important pieces of information about the range of websites they are competing with online. Sometimes that information is about traffic, campaigns, keywords, content, inbound links, etc. There are also times I uncover specific practices that are either beneficial or problematic for the competitor. … Read more
When I work on e-Commerce optimization projects, I often take clients through several examples of what I consider to be e-Commerce excellence. While I go through this process, it usually doesn’t take long before I mention Amazon.com. Amazon consistently exceeds my expectations with selection, ease of use, access, security, and customer service. I’ve written previously … Read more
As Twitter and Facebook boom, the need for real-time search grows more important. When people want information about breaking news, they Google it. It’s their initial reaction… And if you’re not there, you might as well not exist (even if you have the greatest article on the web about the subject at hand.) So, when … Read more
How’s that for a title? I witnessed a pretty amazing thing last week from an online marketing perspective. I love finding dynamic examples of how the social web works, especially when it unfolds right in front of your eyes over just a few hours. What I experienced last week was an outstanding example of how … Read more
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