Month: May 2010

The Strategy to Execution Gap™ (SEG) and Its Effect on SEO

Over the past 15 years, I’ve had the opportunity to work on some incredible projects with some extremely talented people.  Whenever I was about to launch a new initiative, I found it was helpful to look at the various challenges and obstacles to success (in order to minimize them as much as possible).  When dealing … Read more

How to Set Up Remarketing in Google AdWords [Tutorial] – Behavioral Targeting on The Display Network

This week I decided to write about Remarketing in AdWords, which seems to be a confusing topic for some marketers.  Over the past month or so, I’ve received a lot of questions about both the concept and execution of Remarketing.  Let’s start with a quick introduction.  Remarketing is a new feature in AdWords that enables … Read more