Month: February 2009

Flash Tutorial, How to Track Flash in Google Analytics Using the Google Analytics for Adobe Flash Component (GAforFlash) Part 2 of 2

In part 1 of this series I introduced the concept of tracking flash applications, why flash has been hard to track for many marketers, and I introduced the Google Analytics for Adobe Flash Component. To quickly review, the GA for flash component enables you to easily make calls directly from your ActionScript code in order … Read more

How To Track Flash In Google Analytics (GA) Using The Google Analytics For Adobe Flash Component (GAforFlash), Part 1 of 2

I wanted to start this post with some quick points about flash: * flash content can be extremely engaging. * flash apps are a great way to create something viral. * flash is currently used extensively on the web for everything from video to games to product demos. * Creative Directors love flash. * Brand … Read more