Month: January 2009

From Positive to Negative Word of Mouth (WOM) in 10 Minutes on a Saturday Morning, Windsor Cleaners vs. Jiffy Lube

Word of Mouth Marketing (WOM) is undeniably powerful. I’ve written about the power of WOM in the past (Boar’s Head, Pabst Blue Ribbon, etc.) and I still believe that organic word of mouth is one of the most powerful ways to grow your business. And that’s especially true for small businesses. Well, a few weeks … Read more