Month: January 2008

How to Make a YouTube Video, A Beginner’s Checklist for Marketers

Last week, I was helping a client produce a YouTube video and I explained the various steps involved in the production process. After our meeting, it hit me that the list of steps could be a valuable blog post for anyone interested in creating their own video. So, if you are thinking about shooting your … Read more

An E-Commerce Live Chat Case Study, Can It Help You Increase Conversion and Average Order Value?

Over the past year, there have been some studies completed to determine the impact of using live chat to increase conversion and average order value. Some marketers believe that providing answers to questions (via live chat) at critical stages during the purchase process can help increase your conversion rate. In a nutshell, it’s about proactively … Read more