How To Track Elapsed Time (or Time to Complete) in Google Analytics Using TimeTracker [TUTORIAL]

Over the past few years, conversion optimization has become an incredibly important service that I provide for my clients. Sometimes in order to improve conversion, there are times that I need to analyze a multi-step process that occurs on one page. A good example of this would be an elaborate form that visitors need to … Read more

The Strategy to Execution Gap™ (SEG) and Its Effect on SEO

Over the past 15 years, I’ve had the opportunity to work on some incredible projects with some extremely talented people.  Whenever I was about to launch a new initiative, I found it was helpful to look at the various challenges and obstacles to success (in order to minimize them as much as possible).  When dealing … Read more

A Baker’s Dozen: A Quick Update on Kati’s Kupcakes, The Winner of The Search a Small Business Holiday Giveaway [PODCAST]

If you’re a frequent reader of my blog, then you probably remember the Search a Small Business Holiday Giveaway I launched this past December.  The purpose of the contest was to give an ultra-small business in New Jersey a free online marketing audit, which would produce plan for enhancing the company’s digital strategies. I launched … Read more

Conversion Goals and Events in Google Analytics: What’s The Difference and When To Use Them

As online marketing evolves, more and more companies are realizing the power of effectively tracking their marketing efforts via web analytics.  I’m finding myself doing a lot more analytics strategy work for clients and I absolutely love it (on multiple levels). I’ve worked with a wide range of web analytics packages since 1995 and it’s … Read more

Mobile Visitor Trending and The Impact On Search Engine Marketing (SEM) Campaigns

All you have to do is look around you right now to see the power (and promise) of mobile technology. Everyone is holding some form of mobile device, whether that’s a smartphone like an iphone or blackberry, or a feature phone (which is a marketing term for a standard cell phone with relatively basic functionality). … Read more