Month: September 2009

SEO Technical Audits – A Logical First Step for Improving SEO Results

When I begin assisting new SEO clients, I typically start each engagement by completing a thorough SEO technical audit. Actually, I believe technical audits are so important that it’s rare for me not to complete one. The reason is simple. An extensive audit identifies the strengths, weaknesses, and opportunities that a client has in natural … Read more

Categories SEO

SEO, Forms, and Hidden Content – The Danger of Coding Yourself Into Search Obscurity

When I perform a competitive analysis for a client, I often uncover important pieces of information about the range of websites they are competing with online. Sometimes that information is about traffic, campaigns, keywords, content, inbound links, etc. There are also times I uncover specific practices that are either beneficial or problematic for the competitor. … Read more