The Referring Sites Report in Google Analytics: Know the Value of Websites Linking to You

January 23, 2015September 28, 2007 Glenn Gabe

I truly enjoy speaking with people about web marketing. Actually, some will say that you can’t shut me up! I had a great conversation with a marketing manager the other day about sources of revenue for a website. He wasn’t extremely familiar with how web analytics packages work, so I was explaining how you can … Read more

Bounce Rate and Exit Rate, What is the Difference and Why You Should Care

February 12, 2015August 8, 2007 Glenn Gabe

Over the past year, I’ve received more and more questions about two important metrics in web marketing, Bounce Rate and Exit Rate. It seems there is some confusion about differences between the two, why they are important, what they tell you, and how to improve them. So, I decided to write this post to demystify … Read more

A Review of Google Analytics v2 – Part 1

May 16, 2016May 31, 2007 Glenn Gabe

The latest version of Google Analytics (v2) arrived a few weeks ago, and although I’m a big Coremetrics fan, I am also an advocate of Google Analytics. I have several clients that use Google Analytics and I also use it for my own websites. The new version is really strong and I plan to write … Read more