SEO and AI Services
Search Engine Optimization (SEO) and AI Search are constantly evolving, which is both amazing and challenging.
As Search grows beyond the traditional 10 blue links and Google evolves, you need a consultant with a wealth of SEO experience as your guide.
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Glenn Gabe started his career in 1995 developing web and multimedia applications before Google even arrived on the scene. And as Google took off, Glenn began to focus extensively on organic search. And now as AI Search takes off, Glenn is helping companies navigate visibility across the top AI Search platforms.
During his career, Glenn has helped many companies improve their organic search performance, recover from major Google algorithm updates, overcome manual actions (penalties), and adapt to an ever-changing Google environment. And now he leverages that experiences to help companies improve their visibility across ChatGPT, Google’s AI Overviews, AI Mode, Claude, and more.
Glenn Gabe of G-Squared Interactive brings over 30 years of digital marketing experience to the table (with 21 years focused on Search). Glenn has helped many companies with SEO and AI Search across categories and countries, including some of the largest brands on the web.
Learn more about GSQi’s SEO and AI Search services below.
Algorithm Update Recovery Services
Google rolls out thousands of changes per year in Search, but some updates are bigger than others. For example, Google rolls out broad core algorithm updates only 2-4 times per year and those updates can make the earth shake.
When a broad core update rolls out, many sites globally can see significant volatility in rankings and organic search traffic. For example, it’s not uncommon to see some websites gain or lose over 60% of their traffic overnight when core updates roll out, which can cause serious problems from a revenue standpoint.
In addition, since SEO drives AI Search performance, sites dropping in Google and/or Bing can also drop across AI Search platforms like ChatGPT, Google’s AI Overviews, AI Mode, Claude, Perplexity, and Copilot. This is why it’s extremely important to avoid large drops due to major algorithm updates. You can drop across the board (SEO and AEO/GEO).
Glenn Gabe of G-Squared Interactive has extensive experience helping companies recover from Google’s broad core updates. He specializes in helping larger-scale and complex sites that have seen a significant drop in rankings and traffic. Glenn has helped some of the largest brands on the web recover from major algorithm updates while also helping those companies future-proof their sites as much as possible. Glenn has helped companies across a wide range of industries, including health and medical, e-commerce, news and media publishers, entertainment, music and lyrics, financial, real estate, automotive, education, travel, and more.
Learn more about recovery from major algorithm updates »
AI Search Consulting Services
AI Search is powerful, it’s growing quickly, and can absolutely influence the decisions of your prospective customers. That’s why it’s incredibly important for site owners to understand how AI Search works, their visibility across AI Search platforms like ChatGPT, Google’s AI Overviews, AI Mode, Gemini, Claude, Perplexity, and Copilot, and to develop smart strategies for improving performance across those platforms.
There is a lot of confusion about how to improve visibility across the top AI platforms, which is unfortunately leading some site owners down the wrong path. As Google explained several times now, Good SEO is Good GEO. Since AI Search platforms utilize RAG, or retrieval augmented generation, they ground their answers via Search. Depending on the AI Search platform, grounding could occur via Google, Bing, or other search engines. Regardless, it’s important to understand that your organic search performance can impact your AI Search performance (and not the other way around).
Glenn Gabe has documented many times how websites dropping in Google and Bing can drop across AI Search platforms like ChatGPT, or in Google’s AI Search experiences like AI Overviews and AI Mode. Again, SEO drives GEO, AEO, or whatever acronym you want to use to describe AI Search.
Glenn’s approach is to make sure clients fully understand how AI Search works, how grounding works, how visibility can be impacted by their content strategy, how technical problems could cause visibility problems downstream in AI Search, how to avoid penalties or algorithmic drops across platforms, and more. Glenn utilizes his 30+ years of experience in digital marketing and Search to help companies navigate AI Search.
Learn more about Glenn’s AI Search consulting services »
Technical SEO Audits
SEO audits have been a core service of G-Squared Interactive since its inception. The reason is simple. You never know what you’re going to find until you truly dig into a site.
And sometimes what you find during an in-depth audit is causing severe SEO problems for a site. And since technical problems (like rendering) can impact AI Search, those issues can impact SEO and AEO/GEO. The remediation plan Glenn develops can help rectify major SEO and AI Search issues that might be invisible to the naked eye.
Search Engine Optimization is a complex topic that involves many different components. But without a rock-solid technical SEO setup, you’re dead in the water. Glenn leaves no stone unturned when completing SEO and AI Search audits. And since “what lies beneath” can sometimes cause serious harm to a site SEO-wise, and in AI Search, that’s exactly what you need.
Glenn conducts a through crawl analysis and audit that covers a number of important categories. From analyzing website structure, coding techniques and their effect on SEO, user experience (UX), rendering, crawl errors, content optimization, advertising experience, and more, Glenn provides the strengths, weaknesses, risks, and opportunities as he completes the audit and the resulting remediation plan is a powerful blueprint for improving SEO and AEO/GEO performance.
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Website Redesigns and Migrations
Let’s face it, most companies need to go through a website redesign or site migration at some point. But many companies don’t understand the risk SEO-wise (which can also impact AI Search performance downstream at platforms like ChatGPT, Gemini, Copilot, and others). Unfortunately, Glenn Gabe has received many calls from companies that have seen a significant drop in organic search traffic after redesigns or migrations go live. And that’s the core problem.
SEO should be involved from the beginning in order to minimize the negative effect from a redesign, url migration, CMS migration, or domain name change. Glenn can help close the gaps between the development team, marketing department, c-level, and SEO/AI Search. And depending on the company, those gaps can be large…
Glenn Gabe of GSQi has a dedicated service for redesigns and site migrations based on helping companies navigate their way through the process. Glenn has helped many larger-scale and complex websites prepare for, execute, and monitor website redesigns, CMS migrations, domain name changes, URL migrations, and more.
Glenn has a wealth of experience dealing with the known, and the unknown. Based on the process Glenn developed, he can often nip serious problems in the bud as changes are tested in staging, and then pushed to production. The goal is to make sure those problems don’t see the light of day.
Unfortunately, “quick fixes” typically won’t work when a website redesign or migration goes off the rails, so it’s critically important to prepare, execute, and monitor at the highest levels. And Glenn can help you accomplish that goal.
Learn more about GSQi’s redesign and migration services »
SEO and AI Search Training
Search engine optimization (SEO) and AI Search move at light speed, which is both incredible and scary at the same time. The number of changes that Google rolls out per year is staggering. And how you perform in Google and Bing can impact AI Search visibility directly. Change is truly constant in the world of SEO and AI Search, from algorithm updates to new features in the search results to new devices and surfaces, there’s a never-ending supply of new things to learn.
Whether you are just starting out in Search or AI Search, or if you just want to gain a greater understanding of the discipline, receiving the right SEO and AI Search training is extremely important. And the trainer guiding you is critically important.
Glenn Gabe provides SEO and AI Search Bootcamp Training covering a wide range of important topics. Glenn’s bootcamp was designed to help business owners, marketing professionals, designers, and developers gain a solid understand of SEO and AI Search so they can enhance the visibility of their products and services in the search engines and across AI Search platforms. Glenn’s goal is to make sure participants leave the course ready to make changes.
The Last Year in Search – Key SEO and AI Search Changes and What Lies Ahead
In addition to SEO and AI Search bootcamp training, Glenn can also present the last year of changes in Search (a rolling presentation that’s always updated with the latest and greatest information). It’s a strong way to get up to speed on the latest changes that Google, Bing, OpenAI, Anthropic, and others have rolled out over the past twelve months. Glenn keeps the pulse of the industry and provides a wealth of information about the latest changes, examples of how they are impacting companies, and how those changes can impact your bottom line.
Learn more about Glenn’s SEO training programs »
