Online Marketing is constantly evolving, which is both exciting and challenging at the same time. As technology grows and new channels emerge, you need a consultant with a wealth of interactive marketing experience as your guide. Digital marketing is not easy and starting with the right strategies in place is essential to your success.
G-Squared Interactive brings over 22 years of internet marketing experience. Glenn Gabe leverages his deep skillset to help companies build dynamic online marketing strategies that increase sales and profitability.
Search Engine Optimization (SEO)
With A Heavy Focus on Technical SEO, Google Algorithm Updates and Manual Actions (Penalties)
Ranking highly in organic search is critically important for businesses and organizations. When prospective customers are looking for assistance, advice, products, or services, they search for them online. And you need to be there.
G-Squared Interactive has helped companies across a wide range of industries achieve high rankings and targeted traffic from organic search, including consumer goods, online auctions, publishing, healthcare, pharmaceuticals, entertainment, real estate, education, and travel.
Paid Search (SEM)
Google AdWords and Bing Ads
SEM, also known as Paid Search or PPC, has become a powerful online marketing channel. SEM enables you to reach prospective customers at several points during the customer lifecycle, including the point at which they are ready to buy. In addition, the ability to track paid search campaigns at a granular level enables you to optimize those campaigns at a fast pace and maximize your Return on Investment (ROI.)
Glenn Gabe is a Google AdWords Certified Partner and a Bing Ads Accredited Professional. Glenn has been managing paid search campaigns since 2004 and believes PPC and SEO can work well together to provide maximum coverage.
Facebook, Twitter, and LinkedIn Advertising
Social Advertising enables marketers to tap into deep demographic and interest-based targeting, while also using custom audiences to reach people that have already showed an interest in their products and services. Running smart social advertising campaigns has become a strong component in a rounded digital marketing strategy.
Custom audiences, in particular, provide an incredible opportunity to re-engage prospective customers. Both Facebook and Twitter provide robust platforms for launching advanced retargeting campaigns.
Learn more about our Social Advertising services »
With a Heavy Focus on Google Analytics
Digital marketing moves at light speed. As companies launch new campaigns, take advantage of new opportunities, and test new channels, it’s critically important to understand the performance of each effort. Unfortunately, many companies don’t have the proper web analytics setup or strategy in place to effectively gauge the true ROI of their campaigns.
Glenn Gabe of G-Squared Interactive works heavily with several industry-leading web analytics packages. He currently helps companies develop strong web analytics strategies in order to clearly understand the performance of their campaigns. From audits to strategy to ongoing analysis, Glenn can help you gain clarity with regard to what’s working, and what’s not.
Learn more about our Web Analytics services »