The Internet Marketing Driver: Glenn Gabe's goal is to help marketers build powerful and measurable web marketing strategies.

Monday, December 29, 2008

The Top Blog Posts of 2008 From The Internet Marketing Driver

The Most Popular Blog Posts in 2008 from Glenn Gabe.
I always love reviewing my web analytics reporting for an entire year. It’s amazing to see which posts were the most popular. I can tell you that there’s definitely a trend with my most popular posts from 2008. My visitors really like "how-to" posts! That’s pretty clear and it doesn’t shock me at all. I’ve mentioned before the power of instructional articles and blog posts. Expect more in 2009! That said, there were also some non-instructional posts that made the top ten. It seems my visitors also like beer brands, mobile marketing, and DVR’s. That’s right, I said beer... Have I piqued your curiosity?

Let’s jump in. I’ve provided links below to my top ten posts, including a short description about each. I’m also eager to start writing my 2009 posts soon so definitely check back often!

1. Using SWFObject 2.0 to Embed Flash While Providing SEO Friendly Alternative Content
Natural Search is too powerful to keep producing flash content that can’t be crawled. My post about using SWFObject 2.0 to provide alternative html content ranks as my most popular post in 2008. In addition, I recently wrote a 2 part series on ReelSEO that covers using SWFObject 2.1 for providing alt content for flash video. Be sure to check out all three posts.

More About My 2-Part Series on ReelSEO About Using SWFObject for Flash Video:

2. 6 Questions You Should Ask During a Website Redesign That Can Save Your Search Engine Rankings
Be sure to ask these six questions during your next website redesign and you can very well save your search engine rankings. The alternative might be a serious drop in natural search traffic, which may end up forcing you to ask these questions anyway. ;-)

3. How to Make a YouTube Video, A Beginner’s Checklist for Marketers
With online video booming, it didn’t surprise me that my post about how to create a YouTube video came in at number 3. This post takes you through each step in the process of creating a YouTube video from storyboarding to choosing a camera to editing your final video. If online video is part of your marketing mix this year, then you might find this post extremely helpful.

4. Pabst Blue Ribbon and Negative Brand Perception, How Word of Mouth (WOM) and Brand Evangelists Can Impact Your Business
If you’ve ever had a negative reaction when hearing a brand name, only to find out that you actually like the product, then you might enjoy this post. I couldn’t believe how much I liked PBR, and after writing this post, how many other people like it as well!

5. QuickTime Pro, A Powerful and Versatile Video Tool for Web Marketers
QT Pro is my favorite utility for online video. Seriously, it’s the Swiss Army Knife for video. Check out this post if you plan to work with video this year. It can save you hours…

6. The Long Tail of SEO, How Long Tail Keywords Impact Natural Search Traffic, Bounce Rate and Conversion
I refer to the long tail of SEO often, especially when starting a natural search project. This post defines the long tail and explains why you don’t want to rank for just a handful of competitive keywords... You want to rank for the hundreds or thousands of long tail keywords associated with those keywords. Don’t overlook the long tail!

7. The DVR and Its Effect on TV Advertising Recall, Do Your Commercials Stand Out?
This post was in response to a study conducted to see what people retained while watching TV commercials at 6x normal speed (what is looks like when being fast forwarded at top speed on a DVR). Needless to say, I couldn’t hold back with my thoughts on this one… I decided to run my own experiment.

8. Setting Up Your Google Maps Listing, Make Sure Your Business Shows Up In Google Local Search
This post introduces Google’s local one box results and how to set up a local business center listing (step by step). If you own a local business, or you are helping a local business owner, then definitely check out this post. It can help you gain more exposure in Natural Search for local searches.

9. Mobile eCommerce, Blurs the Line Between Web and Mobile Purchase
If you’ve tried to purchase something on your mobile device, then you know it’s not the smoothest process yet. That said, my mobile e-commerce experience on blew me away. It was fast, seamless, and I was so impressed that I wrote an entire post about it! If you are interested in mobile e-commerce, check out this post.

10. YouTube Insight, How to Optimize and Enhance Your Online Videos Using Analytics
Did you know that YouTube provides a video analytics tool for free? It’s called YouTube Insight and it provides some outstanding functionality. You can learn a lot from the reporting that YouTube Insight provides. Read this post and start optimizing your online videos today.

There you have it, the 10 most popular posts for 2008 from the Internet Marketing Driver. I hope you have a chance to check some of them out and that you find them helpful! If you have any comments or questions, definitely use the form below to post a comment. In addition, if you would like me to write more about a specific topic, definitely let me know.

Happy New Year!


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