{Important Update on 10/13/16: Demote sitelinks has been removed from GSC.} Google just announced that they have REMOVED the demote sitelinks setting from Google Search Console (GSC). The announcement on Google+, which is now shut down, explained that Google has gotten much better at surfacing the correct sitelinks, so they believe the functionality isn’t necessary anymore in … Read more
With the release of index status in Google Webmaster Tools, many webmasters are now questioning why their “not selected” numbers are high. They wonder if those numbers are good, bad, normal, etc? Unfortunately, there’s not an easy answer to that question, since it depends on the site at hand. But, you can definitely look at … Read more
I absolutely love getting in front of a group of people to speak about SEO (and always have). Over the past several years, I’ve led SEO training classes for clients covering a wide range of topics, from technical SEO to keyword research to content optimization to linkbuilding strategy. Although I’ve really enjoyed leading classes like … Read more
Every webmaster has to deal with a website redesign or migration at some point. And redesigns and migrations often mean that your URL structure will be impacted. From an SEO perspective, when URL’s need to change, it’s critically important that you have a solid 301 redirection plan in place. If you don’t, you can pay … Read more
In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords. It was a bold move and signaled a change in how paid search could operate in the future. Using dynamic search ads, advertisers could greatly expand their reach by enabling AdWords to match queries with content in Google’s organic index. Instead of … Read more
I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal. Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content. If you’re not familiar with Bounce Rate, it’s the percentage of visits … Read more
{Updated on 3/28/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In late July, Google added Index Status to Google Search Console to help site owners better understand how many pages are indexed on their websites. In addition, Index Status can also help webmasters diagnose indexation problems, which can be caused by … Read more
Keyword research is a critical component to a solid and rounded SEO strategy. When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has … Read more
Google+ has now been around for close to a year, it has grown significantly since it launched, and Google is integrating its new social network across products. Based on what I just listed, many business owners are wondering how Google+ has benefited their companies. Unfortunately, I think many of them wouldn’t know how to answer … Read more
If you’ve been following my blog recently, then you know how much Penguin analysis I’ve been performing. Since the algorithm update first hit on 4/24, I’ve been working hard at analyzing websites impacted by Penguin. You can read my previous posts to learn more, including my most recent post detailing my findings based on analyzing over … Read more
After Penguin first hit on April 24th, I started performing a lot of analysis on websites that were affected. I ended up quickly publishing my findings in two blog posts here on the Internet Marketing Driver. The first explained how exact match domains could be susceptible to penalty based on how those domains were being … Read more
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