{Important Update on 10/13/16: Demote sitelinks has been removed from GSC.} Google just announced that they have REMOVED the demote sitelinks setting from Google Search Console (GSC). The announcement on Google+, which is now shut down, explained that Google has gotten much better at surfacing the correct sitelinks, so they believe the functionality isn’t necessary anymore in … Read more
On February 6th, Google AdWords released a major update to its platform called Enhanced Campaigns. Advertisers can upgrade to enhanced campaigns now (as an option), but all campaigns will be upgraded by mid-2013. Enhanced campaigns provide a radically different way to target by device, adjust bids for various targeting options, set up versatile ad extensions, … Read more
Last week, Facebook unveiled Facebook Graph Search, which is an important step forward for the social network. Many in digital marketing, including myself, wondered why Facebook had never added a serious search feature to its platform. It made no sense… Until now, Facebook’s search functionality has been horrible. I often joked that you couldn’t find yourself via Facebook … Read more
With the release of index status in Google Webmaster Tools, many webmasters are now questioning why their “not selected” numbers are high. They wonder if those numbers are good, bad, normal, etc? Unfortunately, there’s not an easy answer to that question, since it depends on the site at hand. But, you can definitely look at … Read more
I absolutely love getting in front of a group of people to speak about SEO (and always have). Over the past several years, I’ve led SEO training classes for clients covering a wide range of topics, from technical SEO to keyword research to content optimization to linkbuilding strategy. Although I’ve really enjoyed leading classes like … Read more
Let me walk you through a common scenario in web marketing. You have a website, and some people visit your site by clicking through links on other websites. In your web analytics reporting, those visits are categorized as referring visits. In Google Analytics specifically, those visits show up in your “Referrals” report under “Traffic Sources”. … Read more
Every webmaster has to deal with a website redesign or migration at some point. And redesigns and migrations often mean that your URL structure will be impacted. From an SEO perspective, when URL’s need to change, it’s critically important that you have a solid 301 redirection plan in place. If you don’t, you can pay … Read more
In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords. It was a bold move and signaled a change in how paid search could operate in the future. Using dynamic search ads, advertisers could greatly expand their reach by enabling AdWords to match queries with content in Google’s organic index. Instead of … Read more
If you’re an ecommerce retailer, then you have probably heard of Product Listing Ads in Google AdWords. Product Listing Ads (PLA’s) are powerful ad units that enable you to display image thumbnails in the search results for products you sell on your site. As you can imagine, the visual nature of the ads yield more … Read more
Google AdWords rolled out a new feature last week that will make the lives of some SEM’s easier. The new shared budget option enables marketers to apply one budget to multiple campaigns (versus having to manage budgets for each campaign separately). Shared budgets make it easier to maximize your total ad spend for paid search … Read more
There are a lot of moving parts to developing and managing SEM campaigns. First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your campaigns and ad groups, determine budgets, create effective ads, etc. After the setup phase, you will be neck deep in ongoing campaign … Read more
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