It ends up my blog post from last week about the drivers of word of mouth marketing had an interesting effect… no matter who I’ve spoken with recently about web marketing, we somehow come back to the 7 drivers listed in my last post! It’s a weird phenomenon. :-) Over the past week I’ve listened … Read more
Word of Mouth Marketing (WOM) has become a hot topic over the past few years in marketing. The web has helped foster the explosive growth of WOM, since it’s a powerful catalyst for spreading the word to targeted individuals in mere nanoseconds! Many companies hear about “empowering customer evangelists” and they want to jump right … Read more
This past weekend I attended an annual Fall Festival that’s held in my town. It’s a fun time of year in the Northeast, with great weather and Halloween just around the corner. Anyway, there were a lot of people at the festival and a lot of activities, including a section dedicated to local businesses. You … Read more
I truly enjoy speaking with people about web marketing. Actually, some will say that you can’t shut me up! I had a great conversation with a marketing manager the other day about sources of revenue for a website. He wasn’t extremely familiar with how web analytics packages work, so I was explaining how you can … Read more
Over the past year, I’ve received more and more questions about two important metrics in web marketing, Bounce Rate and Exit Rate. It seems there is some confusion about differences between the two, why they are important, what they tell you, and how to improve them. So, I decided to write this post to demystify … Read more
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