Month: September 2011

When We’re All On Page 1 – The Potential Impact of Google’s Infinite Scroll

Last month, there were several sightings of Google testing “infinite scroll” in its main search results. If you’re not familiar with infinite scroll, it would all but eliminate the need to click through to page 2, 3, and beyond of the search engine results pages (SERPs). Instead, you could simply click a button at the … Read more