Month: September 2010

Ghost Ads – How To Trigger Geotargeted Ads in the Google Ad Preview Tool When Using a Custom Shape

If you are running paid search campaigns via AdWords, then you might be familiar with Google’s Ad Preview Tool. If you’re not familiar with the Ad Preview Tool, it provides an easy way for you to conduct searches using a number of criteria to test your paid search ads. You can do this without impacting … Read more

Google Instant, The Importance of Your Twitter Account, and The Danger of Not Being Found

I’m going to introduce a few topics before getting into the heart of this post. As you might know already, Google released a major update to its search experience a few weeks ago, called Google Instant. With Instant, Google now changes the search results as you type your query (on the fly). That includes changing … Read more

My Internet Marketing ebook is Now Available – Taking Control of Your Online Marketing: Small Business Edition

I’m proud to announce the release of my new ebook titled Taking Control of Your Online Marketing: Small Business Edition. The online marketing ebook is a 98 page tactical guide for small to medium sized businesses and covers Local Search, SEO, Web Analytics, Website Structure, and The Long Tail of SEO. I wrote the book … Read more