Month: February 2010

Say Cheese Please – How The Right Marketing Campaign About Lactose Intolerance Could Add $1.8 Billion To The Cheese Industry Annually

Hi. My name is Glenn Gabe and I’m lactose intolerant. That’s right, me and about 40 million other Americans. Although it’s not the worst thing that can happen to you, it’s definitely a bit of a downer. I was 32 when I figured out that I was lactose intolerant, and that’s also when I learned … Read more