Month: January 2010

Exploring AdWords Geotargeting – 4 Points About Location Targeting in Google That Are Often Misunderstood

I receive a lot of questions from local businesses about how to best geotarget their paid search ads in Google. AdWords actually provides some robust ways to target your ads by country, region, state, city, and there is also an option for choosing a custom location to target. For example, you could create a polygon … Read more