web-analytics

Breaking: Email Reports and PDF Export (in Beta) Now Available in Google Analytics v5 [Screenshots]

OK, I’ve been waiting for this functionality to hit the latest version of Google Analytics for some time, and I’m excited that it’s finally here! From what I gather, this is rolling out gradually (in beta), so not everyone is seeing what I’m seeing. About 10 minutes ago, my Google Analytics session froze. Upon refreshing, … Read more

How To Create a Custom Report in Google Analytics by Customizing a Standard Report [Tutorial]

Custom reports in Google Analytics are incredibly powerful.They enable you to tailor reporting, based on your own business, your own conversion goals, key metrics, etc.The problem is that custom reports can be confusing to create. You have metric drilldowns, dimension groups, report views, filters, etc. If you aren’t familiar with creating custom reports, the interface … Read more

How To Use Google Plus Ripples To Analyze Content, Sharing, and Influencers

Being neck deep in digital marketing, I can’t get my hands on enough data! Analytics is a core service of mine at G-Squared and I’m always looking for more sources of quality data (and tools that give me that data). Based on my experience over the past 16 years, I’m a firm believer that digital … Read more

G-Squared News: Glenn Gabe in Direct Marketing News and Google Analytics Featured Articles

I rarely take the time to post updates on my blog about company news, as I try to keep The Internet Marketing Driver focused on providing helpful digital marketing posts! That said, I’m really excited about some recent G-Squared Interactive news and decided to post an update today. Direct Marketing News First, in July I … Read more

How To Quickly View Mobile Visitor Performance in Google Analytics Using The New Mobile Reports [Tutorial]

As smartphone sales boom, and mobile traffic is on the increase, I’m finding many marketers are unclear about mobile visitor performance. I say this because whenever mobile comes up during conversations, I ask how well that traffic is converting, and I typically hear crickets (unfortunately). On a similar note, there are some marketers that are … Read more