I’m proud to announce the release of my new ebook titled Taking Control of Your Online Marketing: Small Business Edition. The online marketing ebook is a 98 page tactical guide for small to medium sized businesses and covers Local Search, SEO, Web Analytics, Website Structure, and The Long Tail of SEO. I wrote the book … Read more
If you’re a frequent reader of my blog, then you probably remember the Search a Small Business Holiday Giveaway I launched this past December. The purpose of the contest was to give an ultra-small business in New Jersey a free online marketing audit, which would produce plan for enhancing the company’s digital strategies. I launched … Read more
Last week I announced the “Search a Small Business” Holiday Giveaway from G-Squared Interactive. Since small businesses often move at light speed to keep their operations running, they sometimes don’t have the resources to stay on top of online marketing. So in the spirit of the holidays, I wanted to give a small business in … Read more
The holidays are always a great time to reflect upon the past year in online marketing. Looking back at 2009, it’s interesting to analyze how various companies utilized new technologies and marketing channels to increase sales and engage prospective customers. I feel fortunate to be in a position where I get to speak with many … Read more
Word of Mouth Marketing (WOM) has become a hot topic over the past few years in marketing. The web has helped foster the explosive growth of WOM, since it’s a powerful catalyst for spreading the word to targeted individuals in mere nanoseconds! Many companies hear about “empowering customer evangelists” and they want to jump right … Read more
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