small-business

How To Create a Custom Report in Google Analytics by Customizing a Standard Report [Tutorial]

Custom reports in Google Analytics are incredibly powerful.They enable you to tailor reporting, based on your own business, your own conversion goals, key metrics, etc.The problem is that custom reports can be confusing to create. You have metric drilldowns, dimension groups, report views, filters, etc. If you aren’t familiar with creating custom reports, the interface … Read more

How To Add The Pinterest “Pin It” Button to a Website, WordPress Blog, or ecommerce CMS

There’s a good chance you’ve heard of Pinterest lately. It has been all over the news, as it’s growing like mad, and driving a lot of traffic to ecommerce retailers. If you’re not familiar with Pinterest, it’s a new social network/application that enables users to pin photos to virtual pinboards, organized by topic. Once pinned, … Read more

Announcing a Premium Webinar on Local SEO and Google Analytics for Search, G-Squared and The Marketing Spot Team Up

When speaking with local businesses about digital marketing, there are two topics that consistently come up (and for good reason). First, with the importance of SEO for generating new local business, companies want to know how to rank highly in local search (and across engines). Strong local rankings can often lead to increased exposure, more … Read more

Groupon Shows Up in the Clustered Results of Google Place Search. Why This Can Be A Problem For Local Businesses

In October of 2010, Google launched Place Search, which was a big change for its local search results. As part of the change, Google began clustering information in the search results for specific listings. The clustered results include information from a number of sources, including CitySearch, Yelp, TripAdvisor, etc. You can see a screenshot below … Read more

Google Testing Stationary Map Versus Scrolling Map for New Local Listings

In October of 2010, Google launched a major change to its local search listings.. As part of the implementation, there was a potentially big change for paid search advertisers. When Google displayed local listings (based on a query it deemed local in nature), it would show a map in the upper right-hand corner of the … Read more