mobile

SMS and Common Short Codes, Using Text Messaging for Mobile Marketing Campaigns

I’m sure some of you reading this blog post are asking, “What’s a short code?” I’m also sure many of you reading this blog post watch American Idol. What’s the connection? Well, at the end of the each performance and each show, Ryan Seacrest gives you a 4 digit code that you can use to … Read more

Google Voice Local Search – Is Mobile Search Optimization Necessary?

I’ve been at SES in NYC this week and decided that I would attend a diverse set of sessions versus taking one track. I hit sessions on SEO, SEM, SMO, Multimedia Optimization, and Mobile Search Optimization. This post is about Mobile Search and how Google is making it a lot easier for local businesses to … Read more