If you run an e-commerce website, then you already know how important site search is to your business. As websites grow more complex, visitors love to use site search to find products on your website. So, how good of a job does your site search do at connecting visitors to the products that they are … Read more
As the holidays approach, chances are you will be launching several email marketing campaigns. Busy holiday marketing schedules heavily rely on email to connect with customers, promote holiday sales and offers, and to drive revenue. With the flurry of emails you’ll be sending out, analyzing your campaigns is critical to improving their effectiveness. Utilizing a … Read more
I truly enjoy speaking with people about web marketing. Actually, some will say that you can’t shut me up! I had a great conversation with a marketing manager the other day about sources of revenue for a website. He wasn’t extremely familiar with how web analytics packages work, so I was explaining how you can … Read more
Over the past year, I’ve received more and more questions about two important metrics in web marketing, Bounce Rate and Exit Rate. It seems there is some confusion about differences between the two, why they are important, what they tell you, and how to improve them. So, I decided to write this post to demystify … Read more
The latest version of Google Analytics (v2) arrived a few weeks ago, and although I’m a big Coremetrics fan, I am also an advocate of Google Analytics. I have several clients that use Google Analytics and I also use it for my own websites. The new version is really strong and I plan to write … Read more
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