google-analytics

Mobile Visitor Trending and The Impact On Search Engine Marketing (SEM) Campaigns

All you have to do is look around you right now to see the power (and promise) of mobile technology. Everyone is holding some form of mobile device, whether that’s a smartphone like an iphone or blackberry, or a feature phone (which is a marketing term for a standard cell phone with relatively basic functionality). … Read more

Advanced Segmentation in Google Analytics: How to Set Up and Use Advanced Segments to Analyze Social Media Traffic

When I’m helping clients analyze website traffic and performance, I try and help them avoid the time-consuming process of “report browsing”. Instead, I emphasize entering the process with a very specific goal in mind. You need a purpose when diving into reporting or else you run the risk of spending hours scanning metrics with nothing … Read more

Flash Tutorial, How to Track Flash in Google Analytics Using the Google Analytics for Adobe Flash Component (GAforFlash) Part 2 of 2

In part 1 of this series I introduced the concept of tracking flash applications, why flash has been hard to track for many marketers, and I introduced the Google Analytics for Adobe Flash Component. To quickly review, the GA for flash component enables you to easily make calls directly from your ActionScript code in order … Read more

How To Track Flash In Google Analytics (GA) Using The Google Analytics For Adobe Flash Component (GAforFlash), Part 1 of 2

I wanted to start this post with some quick points about flash: * flash content can be extremely engaging. * flash apps are a great way to create something viral. * flash is currently used extensively on the web for everything from video to games to product demos. * Creative Directors love flash. * Brand … Read more

Google Analytics Benchmarking Data, Comparing Your Website Data to Industry Verticals

Earlier this month, Google Analytics added a new feature, the ability to view benchmarking data across verticals. The idea is to enable you as a website owner to compare your reporting to that of your industry as a whole or to other industries. You would obviously want to do this in order to glean insights … Read more