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Breaking: Email Reports and PDF Export (in Beta) Now Available in Google Analytics v5 [Screenshots]

OK, I’ve been waiting for this functionality to hit the latest version of Google Analytics for some time, and I’m excited that it’s finally here! From what I gather, this is rolling out gradually (in beta), so not everyone is seeing what I’m seeing. About 10 minutes ago, my Google Analytics session froze. Upon refreshing, … Read more

How To Create a Custom Report in Google Analytics by Customizing a Standard Report [Tutorial]

Custom reports in Google Analytics are incredibly powerful.They enable you to tailor reporting, based on your own business, your own conversion goals, key metrics, etc.The problem is that custom reports can be confusing to create. You have metric drilldowns, dimension groups, report views, filters, etc. If you aren’t familiar with creating custom reports, the interface … Read more

How To Troubleshoot Authorship Markup When rel=author and rel=publisher Clash [Case Study]

Last year, Google rolled out authorship markup which displays author information (including a thumbnail image) right in the search engine results pages (SERPs). It can be extremely powerful and can absolutely make your content stand out. For example, here’s what a search result looks like for my post about bounce rate and exit rate. With … Read more

Search, Plus Your World and the Power of the Google+ Outlier

Change occurs at a frantic pace in digital marketing, and I love that about the industry. It definitely keeps you on your toes. There are times that small changes occur, and you can barely notice the changes. And then there are times that major shifts occur. Shifts that drastically change how companies need to think … Read more

How To Use The Contextual Targeting Tool to Estimate CPC and Budget for Google Display Network Campaigns [Video]

When most people think of running AdWords campaigns, they immediately think of ads running on Google.com. Many don’t realize that you can target audiences outside of Google.com with both text ads and display advertising. The ads will run across Google’s Display Network, which includes any website running Google Ads. Note, this also includes Google properties … Read more