SEO Bootcamp Princeton
Hands-on Training from Glenn Gabe
of G-Squared Interactive
**Next Class: Friday, November 18, 2016**
The next SEO Bootcamp class is scheduled for November 18, 2016 at the Johnson Education Center in Princeton, NJ from 9:00AM to 12:30PM.
The cost is $300 per person.
Buy tickets now via Eventbrite>
SEO Bootcamp Princeton is an intensive, three hour training course covering essential Search Engine Optimization (SEO) topics. Led by Glenn Gabe, a digital marketing veteran and President of G-Squared Interactive, SEO Bootcamp Princeton was designed to help business owners and marketing professionals enhance the visibility of their products and services in the search engines. As part of the training, small to medium sized business owners will be able to apply the tactical knowledge needed to make changes immediately, and corporate marketers will be equipped with best practices and techniques for their SEO campaigns.
SEO Training Designed for All Levels
Whether you’re a small business owner, brand manager, PR professional, designer, or developer, SEO Bootcamp Princeton will provide foundational SEO knowledge necessary for enhancing your online visibility in the search engines. Above all, you will leave the course ready to implement changes.
Glenn Gabe will take Bootcamp trainees through a number of essential topics and exercises, from domain strategy to keyword research to content optimization to linkbuilding strategy. And along the way, Glenn will introduce several core marketing tools and browser plugins that trainees can use on a regular basis for collecting SEO intelligence, monitoring SEO efforts, and refining their search strategy.
The following SEO topics will be covered:
- An Introduction to Technical SEO
- Keyword Research
- Domain Strategy
- Content Optimization
- Site Structure, Navigation, and Internal Linking Strategy
- Webmaster Guidelines (Google and Bing)
- Webmaster Accounts (Google Search Console and Bing Webmaster Tools)
- Indexation and Crawl Errors
- An Introduction to Local Search
- Structured Data and Rich Snippets
- Google’s Mobile-friendly Algorithm
- Accelerated Mobile Pages (AMP)
- An Introduction to Linkbuilding
- Content Generation Strategy
- Social Media’s Role in SEO
- Google Featured Snippets
- Major Algorithm Updates including Panda, Penguin, and Google’s Quality Updates (AKA Phantom)
- Manual Actions (AKA Penalties)
- How To Avoid Disaster During A Website Redesign or CMS Migration
- What’s Coming in 2017 SEO-wise
- Tools and Plugins (will be covered along the way)
- And more.
Glenn Gabe Created SEO Bootcamp and Leads The Training:
Glenn Gabe created SEO Bootcamp and leads each training course held in Princeton, NJ. Glenn is continually updating SEO Bootcamp to ensure it remains up-to-date (since SEO moves at light speed). SEO Bootcamp Princeton is typically held several times per year, based on Glenn’s schedule.
Glenn is a digital marketing veteran focused heavily on SEO, SEM, Social Advertising, and Web Analytics. Glenn has over 21 years of experience and has helped some of the world’s largest brands develop robust digital marketing strategies. During his career, Glenn has helped clients across several industries, including consumer packaged goods (CPG), ecommerce, startups, pharmaceuticals, healthcare, military, education, entertainment, nonprofits, online auctions, real estate, and publishing.
Glenn is a columnist at Search Engine Land and is the author of the The Internet Marketing Driver, his blog dedicated to the latest in advanced SEO and SEM strategies. You can follow Glenn on Twitter, Facebook and Google+ to keep up with his latest posts, news, and updates.
About The Johnson Education Center at D&R Greenway:
The John Education Center is located at D&R Greenway Land Trust in Princeton, NJ. Just minutes from downtown Princeton, the Johnson Education Center provides a valuable setting for SEO Bootcamp Princeton.
Trainees are encouraged to bring their laptops. Wifi access will be available.
Click here for directions to the Johnson Education Center.
Buy tickets now via Eventbrite>